CNN's Prime Time Continues to Tank

CNN’s prime time viewership took a dive under then former network president Jeff Zucker.

It continued to fall under Zucker’s replacement Chris Licht, and isn’t doing any better under Licht’s replacement Mark Thompson.

How bad is it?

The New York Post reports that last week, CNN’s prime ratings were behind the History Channel and an obscure cable network — founded by televangelists Jim and Tammy Faye Bakker — that plays Western TV shows and films, according to the latest figures released by Nielsen.

CNN average of 538,000 nightly viewers in the 8 p.m. to 11 p.m. block during the seven-day period from Jan. 15 until Jan. 21, according to the most recent data compiled by Nielsen.

CNN not only finished behind rivals Fox and MSNBC, but was the 10th most-watched channel on cable, getting beat by Hallmark, The History Channel and INSP, a South Carolina-based channel founded in the late 1970s by the Christian televangelists.