First Week Goes Well for Raleigh's New CBS Affiliate
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So far, WNCN is very happy being a CBS station.
The station claims that their ratings are up and former CBS station WRAL is down.
The station writes that in the first full week as the newest CBS affiliate, CBS North Carolina’s total household viewership on a total day basis was up 56 percent and WRAL as the new NBC station is down 27 percent for the same full week compared to viewership for the same week last year.
CBS North Carolina premiered a 5 p.m. newscast on Monday, Feb. 29. This brand new newscast delivered the week’s highest local news ratings for the station and increased ratings for the time period by 48 percent compared to the same week last year. Also, with “Judge Judy” in the 7 p.m. hour, ratings for the time period were up 46 percent compared to the same week last year.
For the week, CBS North Carolina had six of the top ten Network shows in the Raleigh-Durham-Fayetteville television market and five of the top six which were “NCIS,” “NCIS: New Orleans,” “60 Minutes,” “Madam Secretary” and “Survivor.”
“We are thrilled with the initial results from our affiliation change to CBS and the terrific response from our loyal viewers and the community,” says Doug Hamilton, CBS North Carolina Vice President and General Manager. “The award-winning network programming, strong local news and sports additions will position us well for continued growth.”
