The Rebranding By Gray

FTVLive told you that in an effort to cut costs, Gray Television is merging the news operations of KTTC (Rochester, MN, and KEYC (Mankato, MN).

Gray laid off people, and now they have branded the morning and noon newscasts at both stations.

Above is KEYC and their Morning News Now, and on the right is KTTC and their Morning News Now.

Look for KTTC to lose more of their morning and noon news viewers from this "collaboration"”

“No one in Mankato cares about Rochester and vice versa,” said one Gray insider.

Also, how long did it take the Gray suits to come up with this unimaginative news branding?

Just asking…