Is This an Ad?

Longtime WAVE Anchor Dawne Gee took to her station branded social media to pimp a local AC company.

While I have no problem giving props to a local company on social media, doing so on your station branded account makes it look like an ad.

And, maybe this was some kind of quid-pro quo arrangement between Gee and the AC company.

I don’t know, and there lies the problem.