Can Someone Tell the News Director in Philly...

CBS spent much time, resources, and money to rebrand KYW in Philly to CBS News Philadelphia.

If KYW News Director Kathy Gerrow watched the station’s newscasts, she would see that the station’s Twitter handle is @CBSPhiladelphia.

But, in her tweets, she tags the station @CBSNEWSPHILADELPHIA which is not an active Twitter channel.

It makes sense for the Twitter to be @CBSNEWSPHILADELPHIA, but it’s not.

You would hope that the News Director would know this.

I’m not even going to get started on Journalists working in the 3rd market, fanboying over a C-list celebrity.