Streaming Overtakes Cable in July
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This is one of those things that might have broadcast and cable executives shaking a bit.
Americans spent more of their July TV-viewing time streaming content on services like Netflix, YouTube and HBO Max than they did watching cable TV, according to new Nielsen data, the first month ever in which streaming has overtaken cable.
Streaming captured 34.8% of total U.S. TV viewing time during the month, while cable TV attracted 34.4% according to Nielsen.
The news for broadcast TV wasn’t very good either.
Broadcast TV’s share of viewership shrank further in July to 21.6%, a nearly 10% decline from a year earlier.
I can tell you that I was part of that trend. I watched a lot more YouTube than I did cable and I watched maybe 5 minutes of broadcast TV in July.
