With the Olympic coverage on NBC preempting their newscasts, Graham’s KPRC in Houston has been streaming the news to viewers, and it appears this is just the start.

An internal memo was sent to the staff at KPRC from GM Jerry Martin, informing them that the station is going to be entering the streaming business.

FTVLive obtained the memo:

First off, I think TV stations should have gotten into the streaming business quite a while ago, but I guess it’s better late than never.

Also, props to KPRC for offering up a newscast when the Olympics preempted the news on their station. Some stations took the cheap way out.

Local TV stations are going to survive with local programming and streaming.

Stations should all be looking to jump into the streaming waters and offer up local programming that is more than just news. News is the backbone for sure, but you need to offer the viewers more local shows. And, this is not counting that pay-for-play crap that you use to gouge advertisers.

KPRC is making that move and extending the morning show to an extra hour online only is a smart move. Let’s hope they continue to offer more streaming-only content.

If your station isn’t streaming or looking to stream, your future looks about as bright as the newspaper industry today.

TV needs to spend money and innovate, not try and save every dollar to make some shareholder happy.

Just saying….