From O-Town to Bean Town

NBC Boston has gone deep down I-95 to find their next News Director.

The NBC O&O announced that starting early next year, Kirsten Wolff will be the station’s new news boss.

Wolff comes from Hearst-owned WESH in Orlando, where she has spent the past 7 years as ND.

“Kirsten is a seasoned news leader with three decades of hands-on newsroom experience,” NBC GM Chris Wayland said. “Her track record for leading teams to deliver successful newscasts and breaking news, along with her emphasis on strong team-work, community engagement, diversity in front of and behind the camera, and fostering one collective culture makes her the best news leader for us. I am excited to see Kirsten and the rest of the team reach new milestones.”

Prior to WESH, Wolff was the EP at KCRA 3 in Sacramento, California.