Sweeping Up in Dallas

Doug Dunbar

It was over a year ago that KTVT Anchor Kaley O’Kelley signed off at the Dallas CBS O&O.

Her Co-Anchor Doug Dunbar has soloed his way through three straight sweeps periods and won all of them in the ratings of total viewers.

In other words, CBS is saving a big Anchor salary and still winning the ratings. If I’m Dunbar’s Agent, I’m asking for a raise for the Anchorman.

The 10PM ratings show that KTVT is on top and they picked up viewers year to year, which is refreshing to hear:

Total Viewers

KTVT -- 147,615 (plus 19,419)
WFAA -- 140,586 (plus 5,266)
KXAS -- 119,498 (minus 8,698)
KDFW -- 112,469 (minus 1,485)

At 6PM, KTVT goes from first to worst in total viewers:

Total Viewers

WFAA -- 140,586 (plus 19,510)
KXAS-- 133,557 (plus 12,481)
KDFW-- 119,498 (plus 12,666)
KTVT -- 112,469 (plus 5,637)

At 5PM, KXAS tops the ratings and KTVT is the only station to lose viewers year to year:

Total Viewers

KXAS -- 126,527 (plus 5,451)
KDFW -- 119,498 (plus 19,789)
WFAA -- 112,469 (plus 27,004)
KTVT -- 56,234 (minus 14,987)

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