Just to warn you… it is likely that your News Director will be freaking out for the next 4 weeks as the all important May book starts today.

This is the most important rating book of all the books. The July book is a throw-a-way, so that means, if your station has a bad May book, the sales department is stuck selling those numbers all the way till November.

For the next few weeks, you will learn that everything in your home can kill you. You will learn that your Anchor is fighting cancer, alcoholism, depression and ED all that the same time.

This May you will learn that your neighbors on both sides of your house are convicted child molesters and that your kid’s teacher used to be a porn star.

Speaking of porn, you will learn during sweeps that it will end or enhance your marriage, depending on which station is reporting the story.

But, you not only need to step up your on air game, you have to do so on the web as well.

Check out this story posted about an accident on KXXN’s website: