No Change in The Weather

Despite the fact that The Weather Channel is losing viewers and popularity, the new owner says he is not planning on making any changes. 

As Byron Allen takes over TWC, many expected that he might shake things up and put the focus back on Weather. That does not seem to be the case. 

The Weather Channel has slipped in popularity as consumers turn to the internet and mobile apps for weather information.

Viewers have criticized the channel and its previous owners, Comcast/NBCUniversal, The Blackstone Group and Bain Capital, for airing too many taped docu-series instead of live weather forecasts.

But, despite the criticism, Allen said he has no plans to make major programming or management changes at the cable channel.

“I think they have it right in terms of being a best in class weather news service,” he said.

We'll see how long he sticks to that strategy? 

H/T Fortune Magazine

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