WZZM (Grand Rapids) Anchor Kamady Rudd came up with a sweeps stunt that would also save her some time getting ready for work.

Rudd anchors the station's morning newscast and decided that she would go on the air for one week with no make up and without doing her hair.

Rudd got the idea when she came across a study on how women's appearances affect their perceived competence.

She came up with the plan that for one week, she'd opt out of doing her hair and makeup for TV.

She expected the negative comments to come rolling in, but by the experiment's end, Rudd says that her expectations were blown away.

"The first day I was a little nervous," she tells Glamour. "I even mentioned it to the comedians I was interviewing. They acted like they didn’t notice and it wasn’t brought up again." Her viewers also didn't care; in fact, many of them loved it. "I expected to get some nice insults, if that makes sense," she says. "The ones like, ‘We love your energy, but you look like you’ve been really tired.' I couldn’t have been more wrong. A woman messaged me on Facebook—she noticed I’d been wearing no makeup for a few days and complimented it."

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Because of the experiment, Rudd says she feels more confident in society's views on women. "Either people say they didn’t notice, or say they noticed but were able to acknowledge ‘Huh, she isn’t wearing makeup’ and move on," she says. "I think that says something really good about people."

Her stunt has inspired us and next week we will update FTVLive wearing no pants for the entire week.

But we are still going to put on our make up.

Stay tuned...