Screw It! Let's Just Pay Viewers to Watch

This is how we're guessing a recent station management meeting went down at Scripps owned KGTV in San Diego.

KGTV GM: Does anyone know how we can get more ratings in the November book?

KGTV News person: We could do hard hitting stories that actually make a difference and devote more resources to the news department.

KGTV Sales person: That seems like it will take too much time. 

KGTV Promotion person: How about this, we just give money away to viewers that watch?

Guess which one won out?

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