This is Why you Might get Laid Off Next Year

TV ad sales continue to drop like a rock and it doesn't look like it will be getting much better. 

TV sales chiefs hoping to rebound from a horrible 2014 see next year as looking even worse.

A host of forecasters, including typically bullish CBS, admit the US TV ad market saw tepid growth in 2014. Magna Global ad group suggests a decline in TV ad revenue in 2015.

“Our model shows that TV viewing has already dropped to 85 percent of total video viewing in the US.

Online streaming has reached a 15 percent market share, well above the 10 percent share often reported,” analyst Doug Mitchelson — who is busy this week interviewing media titans at the UBS Global Media and Communications Conference — said in a report Monday.

Mitchelson is pencilling in video streaming to have a 35 percent share of the market by 2020.
Analysts note while odd-numbered years have typically lower ad revenue since they don’t have the Olympics and national elections to buoy them, 2015 has the lowest ad revenue outlook since the 2009 recession.

In 2014, TV stations netted $66.654 billion, a 4.8 percent uptick on 2013. That’s about half what forecasters suggested at the start of the year. Magna predicts there’ll be a fall of 1.4 percent to $65.706 billion next year before a rebound of 4.7 percent in 2016.

In other words, keep the resume up to date and your agent's phone number on speed dial. 

H/T NY Post