2014 a Bad One for CNBC
/FTVLive has been telling you all year that ratings wise, this has been an awful year for CNBC.
While the stock market surged to record numbers in 2014, CNBC's ratings dipped for the 6th year in a row.
In addition to the network being down for the 6th straight year, their core business programming is having record lows across the board. Most notably, the 3-5p hour, which used to be occupied by Maria Bartiromo, is down 17% in total viewers and down 8% in the demo for the 3-4p hour – and down 13% in total viewers and down 3% in the demo for the 4pm hour when compared to last year.
According to Nielsen, CNBC delivered its lowest rated year since 1995 with P2+ and delivered its lowest rated year since 1992 in the demo for Business Day.
A couple more lowlights:
Squawk Box delivered its lowest rated year ever with P2+ and A25-54
Squawk on the Street delivered its lowest rated year ever with P2+ and A25-54
Fast Money/Halftime Report delivered its lowest rated year ever with P2+ and A25-54
Power Lunch delivered its lowest rated year ever with P2+ and A25-54
Street Signs delivered its lowest rated year ever with P2+ and A25-54
It was not a good year for NBC's cable properties. MSNBC also suffered a dismal year in the ratings.