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December 09, 2013

Fudging the Numbers

December 09, 2013/ Scott Jones
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WTKR in Norfolk is running a promo claiming to be number 1.

But when you check out the fine print, you see that the station needed to massage the numbers a bit to make that claim.

The station claims to be numero uno, but they used the time period 10/31 to 12/3. The November book ended on 11/27.

Hold on tight....it looks like we have entered the SPIN Cycle. 

December 09, 2013/ Scott Jones/ Comment

Scott Jones

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