Lookout Nielsen!
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The Nielsen monopoly might be in for a bit of trouble with a new merger.
“ComScore Inc., the Internet researcher, agreed to buy Rentrak Corp. in an all-stock merger valued at more than $800 million, combining two media-monitoring companies to create a more formidable rival to Nielsen,” reports BloombergBusiness.
Serge Matta, comScore’s CEO, will serve as CEO of the combined company says, “‘The merger of comScore and Rentrak represents an exciting milestone for our combined clients, uniquely skilled employees and shareholders,’ said Matta in a statement. ‘Together we have an even more powerful ability to deliver what our clients and the media industry have long been asking for: a comprehensive cross-platform measurement currency that accounts for all the ways in which content is consumed, whether that happens on a desktop, mobile device, live or time-shifted TV, video on demand or through over-the-top devices.’”
