Who Says you Can't Make Money on the Internet?
/Katie Couric is staying on at Yahoo and is getting a raise to boot.
Not only a raise, but a $4 million raise.
Yahoo, which obviously has money to burn, is kicking Couric's annual package from upwards of $6 million to $10 million.
A spokesman for Couric confirmed that the perky one would be continuing with Yahoo, but neither Couric's flack or Yahoo would give additional specifics about the deal or about Couric’s compensation.
Couric signed with Yahoo in late 2013 to become its global news anchor. Two years later, we still don't know what that is, but it obviously pays well.
Hiring Couric was an effort by CEO Marissa Mayer to convince advertisers that Yahoo is a media destination.
And while internet surfers haven't really bought into that, someone is falling for it, because Couric is laughing all the way to the bank.
In a May interview with Fortune, Mayer called the Couric hire “a very profitable and good investment.”
Really?
She added: “But I will say, to me it was really more about raising that journalistic standard, getting our name out there as people who really want to participate in news and participate in the dialogue in a different way than just republishing content.”
H/T ReCode