A man claims that a Miami television station broadcast a report falsely identifying him as a sex offender, when in fact he isn't.

Now, he's suing the station.

Courthouse News writes that Wilfredo Batista says until Nov. 11, 2014, he enjoyed a good name and reputation, but on that Monday, WPLG Local Channel 10 showed an advertisement on its news program saying "that he was a sexual offender and lived at the residence and zip code where only sexual offenders lived."

In a complaint filed in the Miami-Dade County circuit court, Batista says that prior to broadcasting the defamatory and false statements against him, "Defendant did not investigate to determine the truth of the matters, and didn't conduct an investigation before portraying plaintiff Wilfredo Batista's picture in the television news advertisement," the complaint says.

According to the complaint a station photographer violated plaintiff's privacy and took a picture of him without his consent. It alleges that the photographer used plaintiff's image to falsely accuse him, and broadcasted it on an advertisement for a news story.

Batista called defendant's actions "ambush journalism."

The complaint states that the station said that all sex offenders reside in a certain zip code, and exploited Batista's picture to support its allegations.

Batista claims the station fabricated the story and falsely depicted him to the public cheapening his name, and offending him in front of the general audience.

According to his attorney, Theodore Enfield, Channel 10 televised Batista's picture, and labeled him as a sex offender without a reason.

Miami- Dade County Police Department's public records do not show or list plaintiff as a sex offender.

An attorney for the station said it is WPLG's practice not to comment on pending litigation.