A Win for Lester Holt
/
Last November, Brian Williams was still anchoring NBC Nightly News and he lost in the ratings to ABC's World News Tonight and its Anchor David Muir.
BriWi was suspended in February and Lester Holt took over.
This was Holt's first November book in the main chair, so how did he do?
He pulled about a victory.
Deadline writes that NBC’s Holt-anchored newscast logged a 1.9/7 in the news demo (2.263M viewers). ABC’s World News Tonight With David Muir followed with 1.7/7 (2.059M) in the demo and CBS Evening News With Scott Pelley logged 1.5/6 (1.752M). Nightly was the only broadcast to post gains in the news demo versus the November ’14 sweep: NBC gained 8K viewers, while ABC shed 239K and CBS 101K, with both posting record lows in the news demo for a November ratings derby.
In total viewers, NBC’s newscast has won its 33rd consecutive win in a sweeps period, and its 14th consecutive November sweep. But ABC’s newscast narrowed its total viewer margins with Nightly News by 54% compared to last November (259K vs. 568K for November 2014), to mark its closest total viewer performance to NBC during November in eight years. And CBS’s newscast logged its best November sweep delivery in viewers in nine years, its closest competitive position with NBC in viewers for a November sweep in 17 years. CBS’ newscast also is the only one of the three to grow in viewers compared to last year’s November sweep: up 5% to 7.75M from 7.36M.
