Another Win for Lester Holt
/NBC Anchor Lester holt chalked another ratings win.
“NBC Nightly News with Lester Holt” was #1 in total viewers and all demos for the week of October 19-23.
This stretches Holt's winning streak to 4 straight months.
Holt's broadcast posted its biggest weekly demo wins over ABC in 8 weeks (week of 8/24/2015) and over CBS in 4 weeks (week of 9/21/2015). On Monday, Nightly delivered its largest single-day demo victory over ABC since 2/26/2015 (+466,000).
Compared to the same week last season, Nightly turned around the demo gap with ABC by 563% (-49,000 loss to +227,000 victory). Year-to-year, both ABC and CBS are down among demo viewers (-14% and -7% respectively).
Also, Nightly was the only evening newscast to grow in the A18-49 demo year-to-year, posting a +2% gain, while ABC and CBS are both down double digits (-17% and -10% respectively).
Week-to-week, Nightly posted the most growth among the network newscasts, increasing in total viewers (+4%, or +282,000), A25-54 viewers (+6%, or +112,000), and A18-49 viewers (+8%, or +99,000).