Walking and Talking the News
/FTVLive tipped you off about the Sweeps stunt that WLTX had planned for the first day of the ratings book.
The Columbia, SC station had Anchor Darci Strickland do the Noon newscast from a treadmill.
Why?
Well, mainly because it's ratings, but the station spun it as it was all part of "Walk at Lunch Day," an effort by Blue Cross/Blue Shield of South Carolina to get people to use their lunch break to engage in healthy behavior.
You just Gots to love the rating book.
Let's go to the video:
