Sweeping Up in Houston
/KPRC has come out on top of the November book in Houston. The station wins in mornings, evenings and late news, including the three biggest newscasts.
In Adults 25-54, Monday-Friday 6:00am ratings, KPRC Local 2 took the top spot:
KPRC 2.3
KTRK 2.0
KRIV 1.3
KHOU 1.2
In Adults 25-54, Monday-Friday 6:00pm ratings, KPRC Local 2 was first again:
KPRC 2.3
KTRK 2.0
KHOU 1.2
And at 10:00pm, Local 2 News was #1 in the five and seven day ratings despite KTRK getting more than a full rating point advantage from their weekday 9p ABC lead-in. The ratings for Monday-Sunday were:
KPRC 2.7
KTRK 2.6
KHOU 1.7
“The numbers show viewers are making a point to switch over to us and that’s the sign producing great newscasts on a consistent basis,” said KPRC VP/General Manager, Jerry Martin “I’m proud of the entire KPRC team for this great accomplishment they have earned by working hard every day and proud to know that Houston has made us their trusted choice.”
H/T Mike McGuff