Gannett Station Wins Big in Buffalo

Gannett owned WGRZ in Buffalo beat the competition in their wall to wall snow coverage and that lead to a ratings win in the November book.

A year ago, Channel 2’s morning news “Daybreak” was in a statistical tie with WIVB's “Wake Up” at 6 a.m. This November, WGRZ (7.3) is dominating. WIVB (5.0) actually is closer to third place WKBW (2.9) than it is to first place WGRZ.

From 5 p.m. to 6:30 p.m., WGRZ was the winner in a walk. 

WIVB squeaks out a win at 11PM over WGRZ but the race has tightened considerably. 

News ratings were much higher across the board thanks to a snowstorm that dumped as much as 8 feet across parts of the area.

Newly owned Scripps station WKBW was still dead last in the ratings, but the station did show improvement in their numbers.

It will take the station quite some time to dig out of the very deep hole that they were put in by Granite, the previous owner that cratered the station. 

H/T Buffalo News