MSNBC in Ratings Free Fall

Back on March 25th, FTVLive wrote that MSNBC Boss Phil Griffin is either, Very confident,  very optimistic , or he's smoking crack. 

The story was about an article in The New Republic in which Griffin felt MSNBC is hitting it's stride and will soon be running right past Bill O'Reilly, Sean Hannity and the rest of the gang at Fox News. 

Griffin predicted that MSNBC would pass Fox News in the next year. 

So, how is the quest for the cable net to make it to the top of the ratings chart?  

In latest ratings MSNBC delivered its worst quarterly primetime showing among total viewers and adults 25-54 since 2007.

Ouch! 

MSNBC has now been passed by CNN. 

Double ouch! 

MSNBC's primetime in total viewers (576,000) and the demos (191,000) were at lows not seen since the 2007. 

Does someone smell smoke? Smells like a crack pipe?