We don't know how the hell he does it, but Bob Morford was once again able to landed a News Directors job.

Morford was hired as the assistant news director last summer at KRIV.

Tom Doerr was the ND and left for WFLD in Chicago.

Now the station has bumped Morford up the food chain.

“Bob has proven himself to be a valuable member of our news team,” station general manager D’Artagnan Bebel said in a statement announcing the promotion. “He has led our news innovation efforts and has shown me that he is the right person for the job.”

Morford said he “look(s) forward to expanding our station’s focus on delivering unique and relevant content to our viewers.”

Whatever the hell that means?