CBS This Morning Creeps Closer to Today

While the Today Show continues to overhaul their product to try and get past Good Morning America....The CBS Morning Show is creeping up closer behind them.

CBS This Morning posted double-digit year-to-year percentage gains among viewers (+22%), households (+18%) and women 25-54 (+13%) and added +487,000 viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending June 14, 2013.

CBS This Morning also improved its competitive position with NBC, closing the gap by over 700,000 viewers.