It was like a scene out of Anchorman.

Karl Stefanovic, the legendary Australian TV presenter and co-host of Nine Network's breakfast show Today, decided to pull the old Anchorman Prank on his colleague Roz Kelly during this morning's broadcast.

While reciting her teleprompter script about a soccer match in Amsterdam, Kelly suddenly came across the line "how good are the [hash] cookies there," which, of course, she had no choice but to read.

"Karl, you've won the battle. The war has just begun, though," Kelly told Stefanovic, suggesting that viewers should expect the shenanigans to escalate quickly.

The anchors cracked up and now it looks like it's on.