NBC Wants Katie Couric Back on Today
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NBC's Today Show thinks the only way they are going to recover is if Katie Couric comes back on the couch and sits next to Matt Lauer.
NBC is reaching out to Couric everyday to try and make that happen.
At least that's what the National Enquirer says.
The Enquirer reports that with viewers calling for Lauer’s ouster for turning on Curry, panicked producers are desperately wooing likable Katie to come back to the show that made her a star, say insiders. “They’re calling Katie and begging her to return, saying the morning couch on NBC is where she belongs,” revealed an insider. “They want to save Matt and the show.”
Viewers loved Katie when she worked on “Today” from 1991 to 2006 before spending the next five years at CBS where she got the prestigious assignment of hosting the evening news.
After leaving as anchor, she was delighted to land her own syndicated talk show where she was the boss and could approve the guests and format, say sources.
But she may be considering the “Today” offer because her afternoon program, which debuted in September 2012, initially ran into ratings problems. “Katie is not happy TV execs she trusted to help her have found other jobs,” revealed the insider.
Although Katie’s show has been renewed for another season, her ratings are uncertain.
“She’s devastated,” said the source. “She asked people if they thought they were on a sinking ship.”
While she ponders her future, the multitalented broadcaster, 56, continues to get calls almost daily from “Today” staff, hoping to convince her to bolster Matt Lauer, who is struggling to restore his own reputation after his involvement in the Curry scandal.
