This morning at 5AM, NY1 is no longer.

The New York City local cable news channel, which sports a devoted following, unveiled a new look starting at 5 a.m. featuring new graphics, new music, a new logo and other changes.

NY1 is now Time Warner Cable News NY1

“When we come out of a commercial, you’ll see the phrase ‘Time Warner Cable News NY1,’ and it will resolve down to the company logo of the eye and the ear with a NY1 next to it.” GM Steve Paulus said to the NY Daily News. “And then the time and temperature will be right there.”

He noted that NY1 has not had a sorely needed makeover in more than a decade.

“Nobody can accuse us of overchanging our formats like other broadcasters do,” he said.
The fresh look comes at a cost — or at least a mouthful of a new name.

The name change, which adds “Time Warner Cable News,” was cooked up by top brass at the cable company, sources said, because they believe viewers considering a switch to a rival like Verizon FiOS need to know that if they ditch Time Warner, they lose NY1.

Fans and channel staff have been grumbling about the change for months.

“It’s the cable company, so of course they have to mess around with something that works fine,” a newsroom source said.

H/T NY Daily News