If you haven’t seen it — and given his numbers few people have — Chris Cuomo and NewsNation’s latest gimmick for his largely unwatched show is a live camera look at what he does during commercial breaks (like you see in sports coverage), complete with countdown clock and all.

Viewers can watch Cuomo get makeup touch ups, hair grooming, put his feet up on his desk, make calls on his iPhone and more often than not toss a nerf football around with his crew.

You have to wonder, are advertisers getting a discount since they have to share their ad space with Cuomo’s ego cam?

If I was an advertiser, I’d be in the phone with my Nexstar/Newsnation sales rep asking for a discount as they feed Cuomo’s narcissism.