Gray Trades For Salt Lake City Station

Gray Television got a new TV station and didn’t pay a dime for it.

Gray trades television stations in the Cheyenne-Scottsbluff and Casper television markets (DMAs 194 and 198, respectively) to Marquee.

In exchange for Marquee’s FCC permit authorizing the construction of a new, unbuilt television station KCBU in the Salt Lake City market (DMA 27).

Neither party will pay additional cash or consideration to fulfill the terms of this swap. “Marquee is excited to acquire Gray’s leading stations in Wyoming and Western Nebraska. We are looking forward to building on the legacy there,” stated Marquee CEO Patricia Lane.

Gray has to build the station, but they have the license. Trading two tiny market stations for a station in a top 30 market, I think Gray made a good deal.