New GM Named in Milwaukee

Hearst announced that Shawn Oswald will be the new general manager of WISN in Milwaukee, Wisconsin. He will succeed Jan Wade, who is retiring at year-end.

Since 2020, Oswald has been the general manager of KETV in Omaha, Nebraska. This marks a return for Oswald to WISN, where he was the national sales manager from 1998 to 2000.

“Shawn is an experienced Hearst Television leader who brings a record of success with him back to WISN,” said Michael J. Hayes, Hearst Television president.