A Bad Year for Gray TV

On Friday, FTVLive told you that Scripps stock was down nearly 75% for the year.

2024 was a bad year or Scripps and it wasn’t much better for Gray Television either. Gray saw their stock drop 66% in 2024.

Gray implemented layoffs and some expect there will be more cuts coming in 2025.

Many of the media companies are lost on how to deal with a declining viewership and cord-cutters.

Their answer is to make cuts and consolidate stations.

FTVLive has said it for years, no company has cut their way to prosperity, and these media companies need to learn that.

There are ways for local stations to survive and thrive, but I’m not sure these ownership groups have a clue how to change with the times.