The Inbox...

I received two emails in The Inbox that I think are worth sharing.

Email 1:

This is not a tip, just whining about  something that has driven me nuts for a decade now - and thought maybe you would relate..

Supposed local "news" stations (although we know  there's hardly any real journalism left in local broadcast news ) having zero social media standards for their staff.

If talent (and others) want to have.a separate personal account great, but  posting  from station accounts or accounts with a station affiliate in their handle should not have bikini pics, selling products, wearing unprofessional/revealing club attire, or videos of you putting on all your makeup or blow drying your hair for the morning show. 

The most recent and actually least offensive example is this. 

Not trying to call her out because she is a respectable anchor who is also a very kind perso - but it still leaves me shaking my head. 

https://www.instagram.com/reel/DCZdvE0SEiF/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Also.... this account.

How into yourself are you when you spend days teasing a big personal announcement rather than just posting that you're pregnant? 

Then asking followers to guess the gender

Then posting every single moment of your pregnancy?

Motherhood is worth celebrating for sure and I understand trying to find ways to engage audience and boost analytics..... but my gut tells me this ihas more to do with boosting ego than station viewership.

https://www.instagram.com/desireefluellen/

OK, rant over. Enjoy your weekend

Email 2:

Hi.  Read your story about Sinclair taking out the big shears to cut costs at stations, Like Dayton.  So, I chose to watch a newscast online.  Wow.  Are they trying to make a whole newscast seem like TikTok?  I now live in South Florida and paramount came with their scissors to CBS Miami.  One of the morning anchors disappeared and I believe another has left the building. 

If the pressure from shareholders is to make these station conglomerates profitable all the time, then local news surely won’t survive.  Sometimes consolidation isn’t correct for every industry.  As for the national networks, management (and good agents) are responsible for the creation of “celebrity journalists” with insane salaries to efforts they contribute.  Tough lesson to learn.