Layoffs at Nielsen and Magid

FTVLive is hearing about job cuts at two big powerhouse companies in the TV business.

Ratings measurement company Nielsen has started to implement layoffs. An insider tells FTVLive that several account managers who work with stations were let go this week.

Nielsen makes a fortune charging TV stations for ratings is said to be looking to trim their payroll by about 10%.

FTVLive also hears that consulting company Frank Magid also laid off some employees. Word is that a number of stations have pulled back on using consultants and it is impacting Magid.