Nexstar Takes Control in San Diego
/For some, the thought of Nexstar buying their station and taking control can be very scary.
But, with Nexstar’s latest acquisition, it is good news. FTVLive told you that Nexstar was buying KUSI in San Diego. The station that the McKinnon family owned.
The McKinnon’s pushed their hard conservative agenda across the station’s newscasts. The station turned journalism into a joke, and the fact that they are out of the TV business is great news.
Nexstar closed on the deal and is now running the station. We expect that Nexstar will bring some semblance of journalism back to KUSI, and we expect they will make changes for the better.
“We are very excited to be bringing KUSI-TV together with KSWB-TV, Nexstar’s other owned-and-operated television station in the market,” said Scott Heath, who will serve as Vice President and General Manager for both TV stations. “Collectively, these stations will offer more local news and information programming in the market than all of the other local stations combined and provide unprecedented coverage of breaking news, weather, and sports. In addition, by working together with KUSI-TV, we will be able to provide our advertisers and marketing clients with even more opportunities to reach consumers across our combined linear and digital platforms.”
Heath has his work cut out for him, but we expect that he will make the station better.
Not that it could get much worse.