Scripps Hires Chief Revenue Officer

Scripps has hired a new Chief Revenue Officer.

A job and title that you would have never heard of 10 or 15 years ago.

Brian Norris is joining Scripps later this month, coming from NBC/Universal.

Scripps Chief Operating Officer Lisa Knutson had this to say about Norris’s hiring.

“Brian has a depth of experience driving revenue through linear, addressable and digital media,” Knutson said,“His understanding of advanced advertising models and performance media, combined with his commitment to developing high-performing and diverse teams, makes him an ideal leader to advance Scripps’ revenue strategy as it continues to expand its share of advertising revenue in the local, national and CTV marketplaces.”

Who actually talks like that, and what the fuck does that mean?

Corporate media is a mess.