Making More Room for Political Ads

KTIV Sioux City) announced that they will be adding more news time at the station.

Beginning July 11th, viewers will get a full hour of News 4 at Noon.

The Gray station says, “This new co-hosted newscast, featuring Al Joens and Larry Wentz, promises to deliver in-depth reporting, engaging stories, and the latest updates from across the region.”

The station also announced that it is adding an hour of news on Saturday and Sunday mornings.

“As a trusted station that viewers turn to for all their local news needs, we are excited to expand our news offerings. Our dedicated team is passionate about serving our community, and these new products showcase our commitment to providing comprehensive coverage across all platforms,” said KTIV GM Bridget Breen.

What Breen didn’t say was the hotly contested Iowa Caucuses are going to bring in millions of ad dollars spent by politicians. Those politicians love to place ads in local news, which is watched by voters.

More local news means more space for ads.

But I’m sure this had nothing to do with the expansion of news at KTIV (SARCASM).