How Did Lightning Not Strike at That Moment?
/During the Upfronts, The CW’s programming chief Brad Schwartz talked about how much better the network is now that Nexstar owns it.
“We’re excited that The CW is now in the hands of Nexstar, a company with more free cash flow than Paramount, almost as much free cash flow as Fox. The CW is now run by broadcasters whose only goal is to build a strong brand and cultivate emotional attachment to the largest audience possible. Broadcasting is their core business. Our goal is to do what’s best for viewers, for stations and for advertisers. No longer will The CW be built for the benefit of two content studios,” Schwartz said at the company’s presentation, referring to previous owners CBS and Warner Bros.
I’m not sure how his pants didn’t catch on fire after he said that.
If Nexstar really cared about doing what’s best for viewers, they won’t be demanding big hikes in retransmission fees and gouging the viewer’s bank accounts.
Just saying…