Good Use of the Second Channel

As nasty weather moved into the Philly DMA, KYW was broadcasting the Final 4 game and also trying to keep viewers aware of the nasty weather.

The station informed viewers that they would move the game over to their sister channel WPSG CW17 and would offer weather cut-ins and the game on KYW. They would also be streaming weather information the CBSN.

Even long after the warnings had expired, KYW continued airing the game on WPSG.

Most likely, KYW allowed the game to finish on the side channel before returning to regular programming.  That way the viewers that flipped over, would not have to change the channel to see the end of the game.

This was a nice courtesy to the viewers, and CBS did a good job with how they handled this.