This is the Viewer

An FTVLive reader some this comment on social media after the Anchors posted a dancing video on Instagram.

I get a number of emails from viewers that say basically the same thing.

Yes, you know I don’t like dancing videos and I think they look childest and unprofessional to the journalism industry.

And you could care less what I think, and that’s fine.

But YOUR job to to deliver the news to viewers and this is how many viewers feel about those videos.

Ask yourself, why do you feel the need to post dancing videos on your station branded social media? Do you really just need that attention?

If you want to post them on your personal social, go at it. But, really think about trying to make your station-branded social media better and more informative in 2023.

I think in the end, you will see a big benefit to doing so.