Shaking My Head....

A TV News Consultant weighs in on Caroline Collins and her social media antics at KRIV in Houston.

Here’s the Consultant’s DM to FTVLive:

Not sure if you saw this one but it’s somehow worse (if possible) than the one you posted today. This basically minimizes the business and its talent. And as a main anchor no less. Susan (Shiller, KRIV News Director) thinks Caroline is reaching new audiences.

Does content like this really tell that audience to watch?

No, Caroline’s social benefits one thing, Caroline’s ego. She’ll just add followers. None of those folks will somehow become viewers. Caroline knows it. Comically Susan and company don’t.