Normally by the time a Journalist lands a job in a market the size of San Francisco, they understand that journalism is about the story and less about them.

Lena Howland was working at the Tegna station in Sacramento and then landed a job at ABC O&O KGO in San Francisco.

She was excited about landing the job and posted a tweet about it.

Okay great, you landed a job in a top market and you are excited about it. All of this would have been fine in that was the only post about the new job.

But it wasn’t.

Okay, it took 8 years and two states to land the job at KGO. There was a time that a big market like San Francisco wouldn’t even look at you with just 8 years in. But, the times are a changing.

But, Howland wasn’t done bragging just yet.

Some of the best advice I can remember being given was “Act as If….”

As in “act as if you belong there”, “act as if this is what you are supposed to be doing”

Instead we get this.

Alright we get it, you work at KGO. Can we stop with the all about me posts now?

That would be a no….

Oh and don’t forget the essentials and the fact that you are at the top of the newscast nearly every half-hour.

It’s great that Howland has landed the job and congrats to her for getting it.

But, many that work in the newsrooms in San Francisco know that their job as Journalists are to inform the public.

Using social media to give viewers a replay of your day at work and how it’s all about you, might have been the Tegna way, but you’re not at Tegna anymore.

It no longer needs to be about you and should be about the story.

Talk to Tracey Watkowski your News Director at the station and I think she will do a better job of explaining this to you. Watkowski gets it.

Act as if you belong and hopefully you’ll have a good run in San Francisco.