Moving From Cable To Broadcast

The staff at Spectrum News 1 got an email that might have caused a few people to do a double take.

Spectrum is a cable company that also produces news in a number of markets.

But, Spectrum management wants to try a bit of a test. They are going to take their cable news and put it on broadcast TV.

Spectrum is teaming up with Weigel Broadcasting’s KADZ in the Dallas market to see how well their cable news plays to a broadcast audience.

Here’s the portion of the memo that the company sent to the staff to explain their experiment.