CBS News Teams Up with The Weather Channel

I’ll be honest, I stopped watching The Weather Channel when they stopped doing weather and started showing truck drivers.

But, it appears that TWC has made a deal with CBS News in which they will provide content for the Eye network.

“This year, the Weather Channel celebrates its 40th anniversary, and there’s never been a more important time to provide viewers cutting-edge visual presentations and compelling storytelling about our weather,” said Weather Channel owner Byron Allen. “This new collaboration is designed to offer the CBS News audience the most innovative weather reporting, as well as greater reach for the Weather Channel’s brand. CBS News and the Weather Channel will work closely together to explore and investigate issues related to climate and our environment.”

“By bringing together CBS News and the Weather Channel’s weather teams and virtual view technology, we will not only be able to forecast the weather but show viewers what it’s really going to look like,” said Neeraj Khemlani, president and co-head of CBS News and Stations.

You know, because no one knows what snow looks like.

H/T B&C