Nielsen on the Brink of Being Sold

A number of hedge funds own media companies, so I guess it only makes sense that they own the ratings as well.

The Wall Street Journal reports that a consortium of private-equity firms is in advanced talks to buy TV-ratings company Nielsen for about $15 billion dollars.

The Journal says that financing talks with a number of banks are progressing and a takeover deal could be completed within weeks.

$15 billion dollars?

Sounds like peanuts, I thought that is what just one station had to pay Nielsen for the ratings. (Sarcasm).