Gray Hires in House Consultant

Gray Television announced that they are hiring their own in-house consultant and researcher to work across all Gray stations.

Gray sent out a release that said historically, Gray has utilized some of the finest news consultants in the country to provide these services for a handful of its markets each year.

But, now that Gray is much bigger and owns more stations the company will bring those jobs in-house.

Gray has hired consultant Chris Archer as the company’s Vice President of Research and Consulting.

Archer comes from SmithGeiger. They also hired Tony Calfo as Director of Research.

I have talked to a lot of News Directors over the years and I have never heard one say, “you know what we need? More consultants telling me what to do.”

You’re News Director might publicly tell you that this is a good thing, but I’m not sure that I would believe them.

Just saying….