The FTVLive Demographic
/Do you think more men or women read FTVLive.com?
What age group do you think logs onto FTVLive?
While I don’t really look at the breakdown very often, I did a couple of days ago and I thought why not share?
Of course, this changes from day to day and week to week, but here is a look at Thursday’s demos of FTVLive.
67% were male while 33% were female.
About 17% of the FTVLive readers are between the ages of 25-34. Age ranges of 35-44 make up just over 20%. The same for the age range of 45-54. In the age between 55-64, it also comes in at just over 20%.
That means just over 60% of FTVLive readers fall in the 25-54 demo, which is a state that TV stations would kill for.
As for where the FTVLive readers come from, I can tell you it is not social media. Over 80% of FTVLive readers on Thursday came from either Direct or Organic traffic.
Direct means they just typed FTVLive.com in their browser and Organic means they came in via a search engine or a bookmark on their start page.
Just 9% came in through a social media platform.
FTVLive hasn’t posted to our Facebook page in over a year, we have never posted a link to FTVLive from our Instagram, or TikTok and only use Twitter to post links back to FTVLive.com.
We are big believers in spending our time and effort on the website we own and not wasting time on platforms owned by Mark Zuckerberg, China, Elon Musk, or someone else.
TV stations should follow that lead and not listen to what the consultants tell them.
Just saying…