That Should Do It...

Well, the November book hasn’t even started, but you can hand the ratings crown to Tegna’s KSDK in St. Louis.

The station has added “Weather First” to its branding and that alone should be worth a 10-point rating bump.

They also will now have different designations for different days.

if it is raining, hot, snowy, or just crappy outside the day will be dubbed a “Weather First” day.

If it is severe weather, KSDK will call it a “Storm Alert” day.

What happens if it is just a nice day?

Well, they don’t have those in St. Louis, so nothing is needed.